CASIO - G-SHOCK

A speculative photography shoot for a timeless cultural classic, the Casio G-Shock DW-5600RL-1ER watch.

I set out to create a series of images that captured the watch’s robust & iconic spirit. The Casio G-Shock DW-5600RL-1ER was designed and built to take a hit and keep going. A shock resistant structure that redefined what a watch could be also gave rise to a cultural icon. This urban playground shoot pays homage to that legacy.